What can Google Ads do for your business?
One consistent value of Google Ads as an advertising tool has been the ability to capture attention of individuals at any point of the buying cycle, real time. Individuals seeing Google Ads have typed keywords into their browsers, which relate to the keywords in the respective ads. This search bar action is what initiates the related ads to appear. Once Google Ads makes these references to your website, there is a greater chance that visitors will come. Kinda like "if you build it they will come!"
What has changed?