Whether you are a business or organization, both desire visibility. Are you being remembered? One metric to review to answer this question is contained in your email marketing reports.
It is common to see a 20% eblast OPEN rate expectation across the advertising industry. There are many reasons as to why this happens (we will address at another time) and it may be higher because you are not seeing the OPENs from those who are blocking that transmission of data. Nevertheless, we are all on a similar playing field, being subjected to forces we cannot control. When we see Edge Advertising Group clients earn double or even more than double the standard OPEN rate, there is a common thread.