Edge Advertising Group (EAG) has been delivering nearly two decades of Public Relations services to our clients. However, the practice of Public Relations has been utilized for a long time, dating back to
the early 20th century!
We want you to be known as the expert when the media turns to the public to research what is happening within your industry. This position of being the voice-to-go-to is earned through all of the stories about your business/organization which EAG stages, composes, releases, and tracks over time. Then, the media reports will be made visible to your prospects, keeping you top-of-mind for when they are ready to proceed on their buying or joining journeys.
EAG also works toward connecting professionals.
PR specialists use many communication channels to make their clients visible – print, radio, television, professional organizations, blogging, influencers, Social Media, Community Calendars, and Public Service Announcements. Attention is earned through polished and consistent delivery.
The result of PR is a third party communicating your brand, making you visible, in a credible manner. Publicity can be earned at a lower cost as compared to other traditional forms of advertising.
Danielle Lorenzo has worked at Edge Advertising Group over four years and is a Fairport native. She graduated in 2014 from SUNY Fredonia with a Bachelor's of Arts degree in Journalism and a minor in Writing.
During college, she worked for the student television station, The Equalizer, Western New York Flash as a Videographer, and Fredonia State Sports Department.
In her spare time, Danielle likes being active and enjoys the outdoors (yoga, running, hiking, kayaking), concerts, spending time with family and friends, and traveling.