ONLINE PRESENCE
Nearly all of your advertising efforts pass through the online world before a connection is made with you through an email or telephone call. Business and organization legitimacy is measured by your online presence. Since this presence is a must-travel path to reach you, we shore up any cracks which may be draining your advertising dollars.
Website Development
Your online presence works for you 24/7, reinforcing your brand.
- Remain educated on continuously changing digital standards
- Choose, register, and manage your domain
- Determine short- and long-term goals, specifications, standards, and budget
- Research local and national competition
- Select best contemporary coding method to support your strategy
- Create a site that is pleasing to view and easy to navigate
- Ensure search engines easily find the site through Search Engine Optimization (SEO)
- Use branded visuals and messages throughout the site
- Select and obtain images
- Copywrite, edit and proofread site content
- Develop audio and video
- Set up Google Analytics and Search Console
- Provide Google Analytics reports and analysis
Success Story
Website Hosting
Edge Advertising Group (EAG) is known for having an up-time reputation for over a decade and providing fast, secure, and reliable server services.
- Choose, register, and manage your domain
- Perform ongoing server updates
- Advise on coding updates and complete them in a timely manner
- Maintain website back-ups
- Make Google Analytic reports available
Online Presence Optimization
If you were inviting guests to your home, you would make it tidy first! So be sure to clean up before hosting an online party.
There are online clean-up processes that allow your traditional and digital advertising dollars to be more effective. In addition to a website, many online spaces provide you with online visibility. Online
citations (search engines, directories…), Google My Business, and Social Media are all spaces which must represent your business/organization with the same name, address, telephone number, and content.
Populating these spaces with photos, as well as completing a ‘claiming’ process where relevant, are also important.
- Conduct online audits for information accuracy, consistency, and completeness
- Strategize optimal online directories and listings – including industry-specific niche directories – to set up, populate and “claim” for your business
- Populate online listings by selecting appropriate categories, then populating the spaces with content and keywords, images and other media
- Optimize these listings with contemporary coding practices
- Encourage online reviews from customers utilizing your website, Social Media, email marketing, and other products or services
