With a polished website image and a solid online presence, you are ready to invest in additional digital advertising through Google Ads, email marketing, Social Media, on-hold messaging, and other digital advertising.
Search engine advertising is a way to generate the most visits to your website, in addition to “earning” clicks organically. Every time your ad is clicked, sending a visitor to your site, you pay the search engine a small fee. Google AdWords is by far the most popular search engine advertising platform. Our digital advertising team at Edge Advertising Group (EAG) can help your message get seen in search results – and help you reach your goals.
From eblasts to e-newsletters, email marketing helps keep your business top of mind with clients and prospects. This online marketing tool is an ideal way to promote your products and services, as well as share news about milestones, employee promotions, certifications and much more! It also escorts clients and prospects to the next step in the buying cycle. Providing easy and multiple ways to sign up for future emails will help to expand your client email database, too.
By enabling prospects and clients to engage easily via a channel that plays a role in their everyday lives, Social Media fosters an “emotional connection” to your brand. From conceptualization to design, optimization, content development, and advertising, the Social Media experts at Edge Advertising Group will custom-tailor a program that meets your needs, complementing your staff’s work and allowing you to get more from your Public Relations investment.
On-hold callers are a captive audience. This is why it’s crucial that the messages clients and prospects hear while waiting to speak with a representative from your business “hold” their attention, serve their needs, educate them and sell your products and services. On-hold messaging also enhances your company image and creates a sense of a short-time wait, all while preparing callers for the “next step.”
There are many forms of digital advertising, some of which we addressed in earlier sections of our website. Other labels include: Geo-Fencing; IP Targeting; Display Advertising; ReTargeting; Mobile Apps... Each of these digital tools serve a role, which needs to be carefully evaluated and defined for each business/organization. Typically, connections made through these tools are with prospects that are not focused at the moment on your product or service; therefore, the connections you make through these tools are much earlier on in the buying cycle. That is why it takes more ads to earn a result. Also, population numbers need to have a certain critical mass for these tools to work well. EAG partners with national firms offering these types of digital services. Ask your EAG contact about these tools for a deeper understanding.