Effective media buying is both an art and a science. But there’s much more to this advertising necessity than simply agreeing to a date and rate. In order to be successful, it requires a strong relationship with the media and the expertise to ensure clients pay a competitive price. The media buyers at Edge have both. Whether for digital, television, radio or print advertising, we’ll help you reach the most people in your target audience – the most times possible – all within your budget.
COUNT ON EDGE TO:
- Identify media reaching your target market to gain maximum visibility for your products and services, within your budget
- Develop a strategy and plan tactics for specific media space
- Analyze and compare media proposals for best use of space and competitive pricing
- Negotiate media buy
- Work with our creative staff to develop visuals, content and audio that maximize the use of various advertising formats
- Manage scheduled production
- Reconcile media affidavits to ensure advertising delivery and secure make-goods when necessary
- Analyze performance in website metric reports
