Google is STRONGLY encouraging a change to the use of HTTPS website certificates, which in the past were mainly used by financial and e-commerce websites. Google wants all websites to become more secure.
- placing “Not secure” to the left of your url in the address bar
- not allowing any changes to current AdWord campaigns (recently renamed: Google Ads) without the HTTPS certificate
- not allowing any new Google Ad campaigns without the HTTPS certificate
We expect more Google sanctions to come.
Each server has a unique offering of certificates. One of our servers has a no-cost HTTPS certificate which meets Google’s requirements. A minimal amount of labor time is needed. If you have questions, please feel free to ask Edge Advertising Group, 585-218-0011, Diane@EdgeAdGroup.com.