Ramp Up Your Marketing Plan – Cost Effectively – with Digital Advertising

Adding online advertising to your media mix has many advantages. It boosts your brand’s visibility exponentially, delivers a measurable return on investment and makes your other media spend work harder. The team of digital advertising experts at Edge can help you get the most out of your digital advertising budget!

Email Marketing

From eblasts to e-newsletters, email marketing helps keep your business top of mind with customers and prospects. This online marketing tool is an ideal way to promote your products and services, as well as share news about milestones, employee promotions, certifications and much more! It also escorts customers and prospects to the next step in the buying cycle. Providing an easy way to sign up for future emails will help to expand your customer email database, too.


  • Design and write eblasts, e-newsletters, etc.
  • Provide HTML coding for optimal presentation and accessibility with various devices, screens and browsers
  • Create an easy sign up process through your website, social media, etc.
  • Set up “click throughs” to escort viewers to the next buying cycle step
  • Add tracking codes for performance evaluation
  • Conduct spam checks to ensure email providers receive no “spam flags”
  • Track e-mail results per email address and provide accountable reports
  • Analyze data and develop future plans

Search Engine Advertising (Pay-Per-Click, Google AdWords)

Search engine advertising is a way to generate more visits to your website, in addition to “earning” those clicks organically. Every time your ad is clicked, sending a visitor to your site, you pay the search engine a small fee. Google AdWords is by far the most popular search engine advertising platform. Our digital advertising team at Edge can help your message get seen in search results – and help you reach your goals.


  • Research the online market and develop an effective online advertising strategy for your business
  • Develop keywords and keyword phrases, as well as manage keyword positioning
  • Establish keyword bids
  • Identify keywords to avoid and block
  • Provide copy for ad lines
  • Identify and/or create relevant website landing pages and align with ad lines
  • Report and analyze performance metrics

Social Media

Social media increases awareness of your brand with customers and prospects. By enabling them to engage easily via a channel that plays a role in their everyday lives, it fosters an “emotional connection” to your brand. From conceptualization to design, optimization and/or content development, the social media experts at Edge will custom-tailor a program that meets your needs, complementing your staff’s work. Plus, social media provides the opportunity to get more from your public relations investment.


  • Set up your Facebook, Twitter, Google+, LinkedIn, blogs and other social media accounts
  • Add relevant keyword content and optimal business categories
  • Ensure consistency of name and contact information
  • Choose images to visually and emotionally develop a brand connection
  • Meet cultural expectations of communication on each platform
  • Set up add-ons such as e-blast subscriptions, contests, events, custom needs
  • Strategize content sharing (type/schedule) for optimal interaction and to ensure maximum visibility of future posts
  • Coach your personnel on posting
  • Manage advertising options
  • Monitor and evaluate engagement performance

On-Hold Messaging

On-hold callers are a captive audience. This is why it’s crucial that the messages customers and prospects hear while waiting to speak with a representative from your business “hold” their attention, serve their needs and sell your products and services. On-hold messaging also enhances your company image and creates a sense of a short-time wait, all while educating callers and preparing them for the “next step.”

Sample On-Hold Message
Pilot Freight Services - Pilot Freight Services     


  • Copywrite your on-hold scripts
  • Provide professional voice talent
  • Add licensed music
  • Complete audio production engineering
  • Deliver productions via the web (hands free)
  • Supply hardware and manage installation of equipment, when needed
  • Monitor electrical and network connections in real-time