December 28, 2016

Make sure your eblast recipients get the message!

How many blank white eblasts did you receive this holiday season? In addition to holiday greeting eblasts, we receive blank white-page eblasts throughout the year from many businesses, including Fortune 100s. When the image display is not turned on by the email recipient (many email clients’ default settings are to block images and many users […]

November 28, 2016

Edge can help reach out to your customers for the holidays!

  Email Marketing is one communication channel to use to keep connected with your prospects and customers. Five to seven communication channels are needed to keep your business top-of-mind by your customers. To gain performance results, emails should be customized to represent your business, graphically designed for digital space, and followed by actions taken from […]

May 24, 2016

Website Launch – Law Office of Mark M. Campanella

  Mark came to us recently with a website presenting the opportunity to be updated both technically as well as aesthetically. The site was not mobile-friendly, which was affecting his local search results and the visit experience of users. Mark wanted his site to be easily found online and simple for users to navigate once […]

February 29, 2016

New Facebook Reactions Connect with Your Business

After nearly a year of brainstorming, developing and testing, Facebook finally rolled out their new “like” system this past Wednesday (February 24th). This new development was prompted by multiple requests from Facebook users for a “dislike” button to accompany the “like” button. However, Facebook’s new system goes a little more in depth than simply “like” […]

February 1, 2016

What is Google Doing to Us Now?

Online changes are many, challenging everyone to keep up, both personally and professionally (sigh). On the business side, the current Google change in process is moving businesses away from Google+, into Google My Business. Let’s review the take away, what Google My Business will bring to our business world, and actions we need to take. […]

January 20, 2016

Facebook at Work – Coming Soon to Your Workplace?

Facebook is developing a new social media platform specifically for professionals called Facebook at Work. Similar to LinkedIn, it creates a professional work environment on Facebook that allows coworkers to interact in a professional venue. A Facebook at Work account is created for you by your employer. While you cannot directly edit your basic account […]

January 5, 2016

Whose Culture?

Culture is an integral part of any marketing campaign. This idea has long been accepted by small and large businesses alike. Understanding the culture of a target audience can help businesses successfully connect with those audiences, as they pursue the greatest possible return on their marketing investment. However, the audience’s culture isn’t the only important […]

June 26, 2015

The Mobile-Friendly Buzz

…and our answer is ~ Responsive website. Prior to April 21, Google announced that date as a game changer for website search results. That was the date when Google started evaluating whether websites were mobile friendly, excluding tablets, and ranked them in mobile search results accordingly. Since that date, our team of website developers has […]

May 20, 2015

Who’s In Charge of BOT Protection for Your Business?

A BOT is a non-human visit to your website, also referred to as WWW robots. There are both good and bad BOTs. Controlling the bad BOTs requires overt digital management, to protect your website and resulting data. The good BOTs do not need to be controlled. These BOTs review your site, like Google does, and […]

March 11, 2015

Your Website After April 21st

The urgency of considering a website update has changed. Because of the dominance Google has commanded online, those of us working in the digital world march to their directives. The challenge lies in the fact that Google makes many changes everyday, as to how they evaluate websites and website managers never have access to a full […]