December 3, 2018

Try email marketing for holiday communications

Now is the time of year for sending holiday wishes and newsletters recapping 2018 or highlighting what is coming in 2019. Email marketing is a tool for this type of communication. Why Email Marketing? reaches prospects and customers contains visuals for memory retention escorts viewers to the next step in the buying process measures success […]

November 14, 2018

How do businesses benefit from social media?

Businesses pay-to-play, when using Social Media to communicate with prospects and customers. There are rewards for this investment, fortunately. VISIBILITY Your business will be seen through your posts and event announcements. Then viewers of this content have the opportunity to share it with others. Also, visibility results through your website being more visible in search […]

October 30, 2018

Is social media a match for small businesses?

Before you create Social Media platforms for your small business, consider your target audience, goals, time, and budget. TARGET Social Media platforms share demographic profiles of their users. These can be accessed through an online search. When selecting Social Media that best fits your business, compare these demographics with your current customers and prospects you […]

September 17, 2018

Google cracking down on websites it deems not secure

Google is STRONGLY encouraging a change to the use of HTTPS website certificates, which in the past were mainly used by financial and e-commerce websites. Google wants all websites to become more secure. Google’s STRONG encouragement to date has been seen as: placing “Not secure” to the left of your url in the address bar […]

June 8, 2018

On-hold Messaging

When it comes to making appointments and calling for information, there is always one thing you can count on more often than not—being placed on-hold. But what you think about being placed on-hold may be significantly different than what studies are showing. While a customer is sitting there, waiting to be helped, they’re actually experiencing […]

March 8, 2018

Value of the Visual

As an advertising agency, we are instructed by multiple contemporary sources to increase the visuals and decrease the words. However, we do know that search engines read words and not images, so a balance of visuals and words is necessary. As we skew toward visuals, what do we gain? Visuals are known to: • speed […]

February 5, 2018

Short Spots Can Be Advertising Gold

In a world where Vine reigned supreme with only 7 second videos, advertising trends are following suit and trying to match our attention span. Just think about it: when you see a video on Facebook, LinkedIn, or Twitter, do you stop and watch the entire video every time? You may pause for a minute, watch […]

December 11, 2017

Tips for holiday visibility

The holiday season is already underway.  Stellar marketing techniques can earn year-end success for businesses!  Not sure where to start or how to up your game?  Here’s a few tips for holiday visibility. Get Personal, Behind the Scenes Your audience always wants to see the people behind the brand.  During the holidays, those who are […]

November 16, 2017

Community Service During the Work Day

It is fun to watch a community service campaign grow over the years! Edge Advertising Group has been in a fortunate position to be a part of the ever expanding Henderson Ford Toy Drive for the past seven years. The beginnings of the toy drive came from Randy Henderson’s commitment to serving our youth. For […]