All posts by: Edge Blog

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February 19, 2019

Visibility through membership

With what organizations is your business affiliated? Are members of these organizations your target market? If yes, read on. Economical forms of advertising can be found through organizational memberships. When the members include those in your target market, investigate communication channels available to represent your business. Remember, it takes five to seven different communication channels […]

June 23, 2015

The Mobile-Friendly Buzz

…and our answer is ~ Responsive website. Prior to April 21, Google announced that date as a game changer for website search results. That was the date when Google started evaluating whether websites were mobile friendly, excluding tablets, and ranked them in mobile search results accordingly. Since that date, our team of website developers has […]

May 20, 2015

Who’s In Charge of BOT Protection for Your Business?

A BOT is a non-human visit to your website, also referred to as WWW robots. There are both good and bad BOTs. Controlling the bad BOTs requires overt digital management, to protect your website and resulting data. The good BOTs do not need to be controlled. These BOTs review your site, like Google does, and […]

March 11, 2015

Your Website After April 21st

The urgency of considering a website update has changed.¬†Because of the dominance Google has commanded online, those of us working in the digital world march to their directives. The challenge lies in the fact that Google makes many changes everyday, as to how they evaluate websites and website managers never have access to a full […]

November 12, 2014

Facebook’s Promoted Posts Just Became More Valuable

What is your business’ response to Facebook rolling out the option to “see less?” Facebook has been choosing who sees our posts. Now, followers can choose to “see less.” This new user control increases our business visibility challenges. One tool for advertiser control can still be exercised through Facebook’s Promoted Posts. Facebook has been using […]