As an advertising agency, we are instructed by multiple contemporary sources to increase the visuals and decrease the words. However, we do know that search engines read words and not images, so a balance of visuals and words is necessary. As we skew toward visuals, what do we gain?
Visuals are known to:
• speed up comprehension
• increase the level of comprehension
• increase retention
• increase recollection
• decode text
• attract and direct attention
• enhance or affect emotions and attitudes
• engage imagination
• heighten creative thinking, leading to a more profound and accurate understanding
So, when we encourage your business to seek representation through photos, video, drone images, creative drawings, architectural renderings…, we are not just following the digital trend. We are preparing your business to effect the consumer in a greater way.