What is now commonly referred to as “public relations” dates to the early 20th century. Since this time, public relations has been defined in many ways, however, according to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
A media relationship, developed over time by the Edge public relations specialists, helps gain visibility for your business – all with fewer budget dollars than direct media buys. When media reps come to you for comment, Edge will work to ensure you’ll be seen as an industry expert. The frequency of media coverage also keeps your business top of mind with consumers. And the best part, you are not saying it. The information is coming from a third party, adding credibility.