PUBLIC RELATIONS

Become and Stay Top of Mind with the Media and Consumers

What is now commonly referred to as “public relations” dates to the early 20th century. Since this time, public relations has been defined in many ways, however, according to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

A media relationship, developed over time by the Edge public relations specialists, helps gain visibility for your business – all with fewer budget dollars than direct media buys. When media reps come to you for comment, Edge will work to ensure you’ll be seen as an industry expert. The frequency of media coverage also keeps your business top of mind with consumers. And the best part, you are not saying it. The information is coming from a third party, adding credibility.

PRitems

COUNT ON EDGE TO:

  • Maintain daily media relations and disclose what media reps want to know about your business
  • Develop placement and content strategies/tactics
  • Research content
  • Assist you in recognizing employees from new hires to training, advancements and achievements
  • Raise awareness of your community service initiatives
  • Secure third-party communication about your company
  • Write press releases and submit them, along with photos and/or video, to appropriate media contacts
  • Make use of Community Calendars, save-the-date releases, media invitation alerts, post-event coverage and captioned photos
  • Follow-up on releases sent to the media
  • Coach you before media interviews
  • Photograph events
  • Place media hits on websites and social media
  • Manage crisis communications
  • Lead monthly team meetings