ONLINE PRESENCE

Get Your Business Noticed Online … All the Time.

Regardless of the size of your business, having a strong online presence is a crucial component of your marketing plan. According to Google, 97% of consumers use the web to search for local businesses. An online presence will reinforce your brand – and reach potential customers 24/7.

Website Design

It’s important for all businesses to have a website which contains fundamental information customers desire. Also, how the information is presented needs to meet their expectations. Our web designers and coders at Edge create sites that extend your brand image online, satisfying viewer demands.

COUNT ON EDGE TO:

  • Work with you to determine short- and long-term goals, specifications and standards
  • Research local and national competition
  • Create a site that is pleasing to view and easy to navigate
  • Use branded visuals and messages throughout the site
  • Select and obtain images
  • Copywrite, edit and proofread site’s content
  • Develop audio and video as desired

Campanella Law Firm site development

Website Development

In addition to designing the “look” of your site, our talented website developers help your site be ranked high by search engines, ultimately making it easy to find and navigate.

COUNT ON EDGE TO:

  • Select the best coding method, taking into consideration your short- and long-term budgets and future update plans
  • Ensure the presence of keywords is represented in the copy
  • Code using contemporary Search Engine Optimization (SEO) and local search practices
  • Set up Google Analytics and Webmaster Tools

Website Hosting

Once your site is created, you’ll need to keep it up and running! Edge is proud of our uptime reputation, as well as our decade-plus, historic performance of providing fast, secure and reliable hosting services.

COUNT ON EDGE TO:

  • Manage reoccurring domain registrations
  • Perform on-going server updates
  • Advise you of necessary website coding updates and complete them as commissioned
  • Maintain website back-ups
  • Provide Google Analytics reports and analysis

SEO Organic Plus Local

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To be “connected” to viewers, your new website also needs to be found by search engines. Nearly 90% of consumers use search engines to research a product, service or business before making a final decision. Search Engine Optimization (SEO) makes it easy for search engines to find your website and connect it with the searcher. In traditional organic SEO, search engines are looking for relevant and trusted content. For local SEO, search engines are seeking out relevant and trusted locations.

COUNT ON EDGE TO:

  • Remain educated on continuously changing digital standards
  • Develop a digital strategy to meet your needs
  • Employ contemporary coding to support this strategy
  • Set up online directory listings

Reputation Management

Ensuring that your company is viewed accurately online is a top priority, building upon your reputation. Consistent and complete information is important for search engines to help others find your site. When they do, you want to control what they find. Business owners are always surprised to discover what web crawlers have “dug up” and deposited online, representing their business!

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COUNT ON EDGE TO:

  • Conduct online audits for information, accuracy, consistency, reach and completeness
  • Strategize optimal online directories and listings – including industry-specific niche directories – to set up, populate and “claim” for your business
  • Populate online listings by selecting appropriate categories, then populating the spaces with content and keywords, images and other media
  • Optimize these listings with contemporary coding practices
  • Encourage online reviews from customers utilizing your website, social media and e-mail marketing