Facebook, ever-evolving, is releasing another new feature to expand the way individuals and businesses can choose to appear to the public. Users can now upload a cover video to their page instead of a cover photo. Facebook chose to add this option after recognizing many social media users prefer to consume content in video format. Other video-based updates to Facebook have included Facebook live, profile videos, and Facebook stories.
For cover videos, users upload their video the same way they upload a cover photo. The suggested dimensions are also similar, at 820 x 312 pixels. Cover videos can be anywhere from 20-90 seconds long, looping and changing any way the user wishes. The video will start to play as the cover page is loaded, and will be silent unless the user decides to unmute the video through the mute/unmute icon in the lower right corner (as with other Facebook videos). Cover videos will have most of the same requirements and guidelines as cover photos, but are sure to change the way users engage with Facebook pages.
Facebook stated, “By making cover video available, we want to help you create more engaging interactions and drive more rich experience for your audience by letting you spotlight your creative content in one of the most prominent spaces: your Page cover. This feature is still in early testing, but we expect it to roll out more widely soon.”
Cover videos were available to about 80 percent of Facebook as of June 16th, but will continue to reach the remaining pages soon. Remember, more viewers come in contact with your posts versus visiting your page.