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February 1, 2016

What is Google Doing to Us Now?

Online changes are many, challenging everyone to keep up, both personally and professionally (sigh). On the business side, the current Google change in process is moving businesses away from Google+, into Google My Business. Let’s review the take away, what Google My Business will bring to our business world, and actions we need to take. […]

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January 20, 2016

Facebook at Work – Coming Soon to Your Workplace?

Facebook is developing a new social media platform specifically for professionals called Facebook at Work. Similar to LinkedIn, it creates a professional work environment on Facebook that allows coworkers to interact in a professional venue. A Facebook at Work account is created for you by your employer. While you cannot directly edit your basic account […]

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January 5, 2016

Whose Culture?

Culture is an integral part of any marketing campaign. This idea has long been accepted by small and large businesses alike. Understanding the culture of a target audience can help businesses successfully connect with those audiences, as they pursue the greatest possible return on their marketing investment. However, the audience’s culture isn’t the only important […]

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June 26, 2015

The Mobile-Friendly Buzz

…and our answer is ~ Responsive website. Prior to April 21, Google announced that date as a game changer for website search results. That was the date when Google started evaluating whether websites were mobile friendly, excluding tablets, and ranked them in mobile search results accordingly. Since that date, our team of website developers has […]

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May 20, 2015

Who’s In Charge of BOT Protection for Your Business?

A BOT is a non-human visit to your website, also referred to as WWW robots. There are both good and bad BOTs. Controlling the bad BOTs requires overt digital management, to protect your website and resulting data. The good BOTs do not need to be controlled. These BOTs review your site, like Google does, and […]

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March 11, 2015

Your Website After April 21st

The urgency of considering a website update has changed. Because of the dominance Google has commanded online, those of us working in the digital world march to their directives. The challenge lies in the fact that Google makes many changes everyday, as to how they evaluate websites and website managers never have access to a full […]

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November 12, 2014

Facebook’s Promoted Posts Just Became More Valuable

What is your business’ response to Facebook rolling out the option to “see less?” Facebook has been choosing who sees our posts. Now, followers can choose to “see less.” This new user control increases our business visibility challenges. One tool for advertiser control can still be exercised through Facebook’s Promoted Posts. Facebook has been using […]

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