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June 8, 2018

On-hold Messaging

When it comes to making appointments and calling for information, there is always one thing you can count on more often than not—being placed on-hold. But what you think about being placed on-hold may be significantly different than what studies are showing. While a customer is sitting there, waiting to be helped, they’re actually experiencing […]

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March 8, 2018

Value of the Visual

As an advertising agency, we are instructed by multiple contemporary sources to increase the visuals and decrease the words. However, we do know that search engines read words and not images, so a balance of visuals and words is necessary. As we skew toward visuals, what do we gain? Visuals are known to: • speed […]

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February 5, 2018

Short Spots Can Be Advertising Gold

In a world where Vine reigned supreme with only 7 second videos, advertising trends are following suit and trying to match our attention span. Just think about it: when you see a video on Facebook, LinkedIn, or Twitter, do you stop and watch the entire video every time? You may pause for a minute, watch […]

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December 11, 2017

Tips for holiday visibility

The holiday season is already underway.  Stellar marketing techniques can earn year-end success for businesses!  Not sure where to start or how to up your game?  Here’s a few tips for holiday visibility. Get Personal, Behind the Scenes Your audience always wants to see the people behind the brand.  During the holidays, those who are […]

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November 16, 2017

Community Service During the Work Day

It is fun to watch a community service campaign grow over the years! Edge Advertising Group has been in a fortunate position to be a part of the ever expanding Henderson Ford Toy Drive for the past seven years. The beginnings of the toy drive came from Randy Henderson’s commitment to serving our youth. For […]

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September 19, 2017

Tips for Choosing a Website Platform

When choosing between a HTML and Content Management System (CMS) website platform, there are options to consider for the business or organization to have a positive short-term and long-term experience. Do I want to update content and images on my own?   Do you want to be able to update content and images yourself, in […]

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July 20, 2017

Facebook Launches Cover Video

Facebook, ever-evolving, is releasing another new feature to expand the way individuals and businesses can choose to appear to the public. Users can now upload a cover video to their page instead of a cover photo. Facebook chose to add this option after recognizing many social media users prefer to consume content in video format. […]

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June 8, 2017

LinkedIn Pulse Application Gives Way to Trending Storylines

As June arrives, LinkedIn’s Pulse application leaves. This social media managing tool gave users several different methods to keep in touch with their colleagues, stay in the loop with the latest industries, and read up on trending news at companies. Users could save articles and like stories to easily share with their network. Notifications alerted the user […]

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December 28, 2016

Make sure your eblast recipients get the message!

How many blank white eblasts did you receive this holiday season? In addition to holiday greeting eblasts, we receive blank white-page eblasts throughout the year from many businesses, including Fortune 100s. When the image display is not turned on by the email recipient (many email clients’ default settings are to block images and many users […]

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