All posts by: Edge Ad Group

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July 27, 2018

Edge helps with Henderson Ford Book Drive!

PUBLICATIONS: – August 1, 2018– July 2018 Henderson Ford Wants To Rev Up Student-Reading Engines! Henderson Ford has driven into their eighth annual book drive and will be collecting new and used books for Helen Barrett Montgomery (School #50) until September 7! Students at the school have relocated from 33 countries and speak […]

June 28, 2018

Danielle Lorenzo attended the Public Relations Society of America Northeast District Conference

PUBLICATIONS: Newsletter – June 2018 Edge Advertising Group PR Specialist Danielle Lorenzo attended the Public Relations Society of America Northeast District Conference In Buffalo, NY. This year’s theme was “Communication Convergence.” The importance of ensuring comparable messages in the many communication channels of today was stressed: Public Relations, traditional and digital Advertising, Marketing and […]

June 27, 2018

Ford Motor Company recognizes Edge Ad Groups client, Henderson Ford

PUBLICATIONS: – June 2018 Newsletter Edge Advertising Group has been providing Henderson Ford with Public Relations service for the past eight years. Recently, Ford Motor Company recognized Randy Henderson and Henderson Ford for their community service, placing them in the top 1% of Ford dealers in the nation. We are proud of our client’s […]

June 12, 2018

Congratulations to the Rochester Business Journal Reader Rankings Winners!

The Rochester Business Journal (RBJ) reached out to readers and asked for nominations of businesses within defined categories. The businesses with the most votes were included in round two of voting, which took place over a three-week period. Online voting required registration. A voter could place their vote daily. The list of businesses below were […]

June 8, 2018

On-hold Messaging

When it comes to making appointments and calling for information, there is always one thing you can count on more often than not—being placed on-hold. But what you think about being placed on-hold may be significantly different than what studies are showing. While a customer is sitting there, waiting to be helped, they’re actually experiencing […]

May 8, 2018

Edge Advertising Group encourages Chamber involvement

PUBLICATIONS: The Fairport-Perinton Chamber of Commerce Newsletter – May 2018 We would like to encourage your active Chamber involvement. Through Chamber membership and participation, Edge Advertising Group has met, face-to-face, many more professionals working in and for businesses in Faiport, Perinton, Bushnell’s Basin and Egypt, than we ever would have through other communication channels. We […]

March 8, 2018

Value of the Visual

As an advertising agency, we are instructed by multiple contemporary sources to increase the visuals and decrease the words. However, we do know that search engines read words and not images, so a balance of visuals and words is necessary. As we skew toward visuals, what do we gain? Visuals are known to: • speed […]