ABOUT US

Welcome to Edge Advertising Group in Fairport …A Place Where Concerts and Festivals Begin and Come Back Again …A Place Where Ice Cream – and Creative Juices – Flow.

boxfactory2

Located in the historic Box Factory, on the picturesque Erie Canal in Fairport, NY, Edge Advertising Group delivers marketing communications services to clients in Rochester, Batavia, LeRoy, Newark, Ithaca and all points in between.

At Edge, we’re the people who will become part of your team – defining, creating and nurturing your marketing strategy, as well as implementing the tactics that put it in motion. You can depend on us to “roll up our sleeves” and collaborate with you to ensure optimum results.

Our team of specialists includes:

  • Public Relations Specialists/Event Planners
  • Website Developers
  • SEO Managers
  • Graphic Artists
  • Copywriters
  • Media Buyers
  • Social Media Managers
  • Photographers
  • Professional Voice Talent
  • Audio Engineers
  • Videographers

Our History

Edge-Box_arrows270For more than a decade, Charles Guerin, Diane McClure and John Rabish have played key roles in the Rochester advertising industry. Together, the three partners formed Edge Advertising Group in February 2012. As a full-service agency, offering traditional as well as digital advertising, Edge has a history of developing solutions for clients that surpass their business goals.

Community Involvement

By Supporting Our Communities, We All Enjoy a Better Quality of Life!

At Edge Advertising Group, we believe in giving back to the communities where we live, work and play. In fact, philanthropy is part of our annual business goal. In addition to our personal commitments, we support the community efforts of our clients, helping them reach increased annual contributions.

Just a few of the many worthwhile organizations and initiatives we support include:

School #52 Frank Fowler Dow Elementary School Book Drive and Rochester Marine Corps Toys for Tots

Edge participates annually in our client’s, Henderson Ford, book drives and Toys for Tots campaigns and helps secure other business partners’ participation, as well. The book drive collects books for students in grades one through six at Frank Fowler Dow Elementary School. The toy drive collects toys for the local Rochester Marine Corps Toys for Tots program.

Fairport-Perinton Chamber of Commerce and Webster Chamber of Commerce

For both Chambers, Edge provides support through membership, performing leadership roles and participating in ongoing Chamber events. Diane McClure, one of our partners, serves on the Board of Directors and Chairs the Marketing & Communications Committee for the Webster Chamber. She is also on the Board of Directors for the Fairport-Perinton Chamber of Commerce, leading public relations efforts.

ChamberLogos2fairport-perinton-chamber-logojpg

Christopher’s Challenge and Alyssa’s Angels

John Rabish, an Edge partner, serves on the board of Christopher’s Challenge, a Webster-based charity. Established in 1998, Christopher’s Challenge is a charitable organization that pays for the typing of individuals willing to become potential donors through the National Marrow Donor Program, as well as other costs associated with bone marrow transplants. The entire Edge team has been involved in past events. Additionally, John is on the Board of Alyssa’s Angels, which raises and distributes funds to benefit Rochester’s most disadvantaged children.

Screen Shot 2015-03-25 at 7.07.04 PM

Partners

Diane McClure
Full of energy and charged digitally, Diane McClure, Partner at Edge Advertising Group, earned her undergraduate and masters degrees from The Pennsylvania State University. She has been part of the Rochester advertising industry for more than 13 years and serves on the Boards of the Fairport-Perinton Chamber of Commerce, Webster Chamber of Commerce and Regional Area Recreation and Employee Services (RARES). Diane frequently attends American Marketing Association and Public Relations Society of America events. She and her husband Ray reside in Fairport. The couple has a daughter living in Philadelphia and a son residing in the Rockies. In her spare time, Diane enjoys skiing, tennis and water sports.
Charles Guerin
With a strong background in Chemical Engineering, Charles Guerin, Partner at Edge Advertising Group, spent 33 years with Exxon/Mobil. He held various engineering and management positions, serving 4-½ years as Vice President of Mobil Oil Italy and General Manager of their Chemical Company. Upon returning to the United States, Charles was assigned to a General Management position for Design Products and was also a member of the Films Division operating committee. In his spare time, Charles enjoys spending time with family, especially his grandchildren and doing volunteer work. He and his wife Geré, who reside in Pittsford, are both state certified Long-Term Care Ombudsmen. They were trained and are monitored by LifeSpan, and are currently assigned to Monroe Community Hospital.
John Rabish
John A. Rabish, Partner at Edge Advertising Group, graduated from Utica College and SUNY Brockport and holds a BS degree in Political Science. He serves on the Boards of the Federation of Social Workers, Alyssa’s Angels, Christopher’s Challenge and the Twilight League of Rochester. In his spare time, John enjoys golfing, attending Syracuse basketball games and taking part in family activities. He resides in Pittsford with his wife and daughters.


    A one-on-one with Diane:
  1. Q. In your opinion, how does working with Edge benefit a client’s business?

    A. We become part of our clients’ management teams. Our clients tell us that we “look like them.” We fit the businesses we service, striving to meet their goals. As our clients continue to use our services, they become more successful. We serve multiple Rochester Top 100 Companies.


  2. Q. What can clients expect from Edge at every stage of the business relationship?

    A. Expect a team of advertising creatives and online experts who are in-the-know. We deliver to our clients’ timelines, over-serving their expectations. Then we analyze the results and better prepare for the future.


  3. Q. What do you believe differentiates Edge from the competition?

    A. Our team provides the talents needed to get the job done. We continually learn and serve. We remain present on our clients’ management teams. John Rabish, Charles Guerin and I have worked with the same customers for 13+ years.


  4. Q. If you were a client, what is the main experience you’d like to take away from working with Edge?

    A. To gain more visibility with my target market, repeatedly, with respect for my budget.


  5. Q. If you had one piece of advice to share with clients and prospects, what would it be?

    A. I’m going to offer two. First, clean up before hosting an online party. If you were inviting guests to your office or home, you would make them tidy first. There are online clean-up processes, which allow your traditional and digital advertising dollars to be more effective. Second, understand advertising tool options so you can choose to repeatedly get in front of your target market at the best price, reflecting your business image.


  6. Q. What is an interesting “fun fact” about you?

    A. My relatives include President John Adams and President John Quincy Adams.


  7. Q. If you were to do anything else in life (besides being an Edge partner), what would it be?

    A.  I really enjoy working with children, so I would work in the field of Education.


Please contact me at anytime – I don’t want you to wait and hold back on your progress. I’ve never found anyone to abuse this offer.

- Diane McClure


    A one-on-one with Charles:
  1. Q. In your opinion, how does working with Edge benefit a client’s business?

    A. Edge offers clients a strong working relationship. Our entire team is responsible for the development and execution of their marketing program or single project.


  2. Q. What can clients expect from Edge at every stage of the business relationship?

    A. Customers working with Edge can expect to be involved to their desired extent. They will be well informed about progress throughout the life of the project and post-completion follow up.


  3. Q. What do you believe differentiates Edge from the competition?

    A. Edge has a high regard for the customers’ needs and opinions, plus we provide a very personal experience


  4. Q. If you were a client, what is the main experience you’d like to take away from working with Edge?

    A. The knowledge that the work product is the best of our collective visions. That my ideas and those of the Edge professionals were well explored, resulting in the optimum solution.


  5. Q. If you had one piece of advice to share with clients and prospects, what would it be?

    A. Be true to your vision and empower your support team.


  6. Q. What is an interesting “fun fact” about you?

    A. During my assignment in Italy, my reporting line was to the President of Mobil Chemical Europe. His office and staff were located in London – I was located with my staff in Naples, Italy. Although all of my staff members spoke English well, they sometimes ran into difficulty when dealing with London. At that time, two members of the London accounting department were from a region of England that spoke with a strong Cockney accent. When my Italian staff members needed to have detailed phone conversations, they would come to my office and ask me to translate from Cockney to American.


  7. Q. If you were to do anything else in life (besides being an Edge partner), what would it be?

    A. I always thought that I would have enjoyed serving people as a medical doctor. This, I believe, is reinforced by my volunteer work.


Trust and respect are mutually earned in all endeavors.

- Charles Guerin


    A one-on-one with John:
  1. Q. In your opinion, how does working with Edge benefit a client’s business?

    A. We provide clients a cost-effective opportunity to utilize whatever marketing and advertising products and services best fit their individual needs and will help grow their business.


  2. Q. What can clients expect from Edge at every stage of the business relationship?

    A. Quality products and services at a fair price. We are also very responsive to client needs and circumstances.


  3. Q. What do you believe differentiates Edge from the competition?

    A. We offer personalized services and are more affordable.


  4. Q. If you were a client, what is the main experience you’d like to take away from working with Edge?

    A. Trust


  5. Q. If you had one piece of advice to share with clients and prospects, what would it be?

    A. Seek advice from people you trust, know well and who know you well.


  6. Q. What is an interesting “fun fact” about you?

    A. I’m easily manipulated by my children and have spoiled them. They think that is fun.


  7. Q. If you were to do anything else in life (besides being an Edge partner), what would it be?

    A. I’d retire and volunteer full-time for non-profits.


Author Hank Green summed it up perfectly when he said, ‘There are two types of people in the world; those who can extrapolate from incomplete data.’

- John A. Rabish